AC Business Media (ACBM) is pleased to announce the hire of Kay Ross-Baker as Director of
Enterprise Sales for the entire ACBM organization. Having previously served as Vice President
of Strategic Accounts for Zonda (formerly known as Hanley Wood), Ross-Baker comes with a
unique skillset around working with clients to build strategic messaging campaigns and
execution plans that span in-person, virtual and physical events, social media, and demand
generation — along with all the content integration required.
Reporting to Amy Schwandt, Chief Revenue Officer of ACBM, Ross-Baker will be tasked with aiding the sales team directly in uncovering, sourcing, and closing scaled marketing services and event programs at an aggressive speed for the ACBM organization.
“In my previous world, I worked with Kay for over a decade as she built incredible engagement and solutions for her clients through the power of content marketing, native conversations, lead generation, and creative custom programming,” says Ron Spink, Chief Executive Officer, AC Business Media.
Ross-Baker, an expert-grade sales resource, will help aid the talented ACBM marketing services team and sales organization to support aggressive growth in critical directions that will benefit ACBM’s extensive client directory.
Join ACBM as we give Kay Ross-Baker a warm welcome to the team!
About AC Business Media
AC Business Media, the leading B2B media and business and intelligence company, reaches millions of professionals annually and leads the way in providing targeted content to top decision-makers and organizations. With a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics, and supply chain markets, AC Business Media delivers relevant, cutting-edge content to its audiences through its industry-leading digital properties, trade shows, videos, magazines, webinars, and newsletters. It also provides advertisers the analytics, data, and ability to reach their target audience.