Position: VP of Marketing & Audience Development
Responsibility: Audience Growth/Engagement Strategy
Experience: 35 Years
Success is not final, failure is not fatal: It is the courage to continue that counts.
Ronda Hughes joined IRONMARKETS, formerly known as AC Business Media, in March of 2020 and is the centralized resource to champion audience growth across all channels with a particular focus on connecting and growing behavioral data and insights. Her prior experience included being the Senior Vice President of Marketing and Digital Solutions which included Audience Engagement, Email Marketing, Digital Pre-Sales Consultation, and Marketing at EnsembleIQ. Prior to that, she was with UBM Americas (and other associated companies) for over 30 years where she has held several different positions but most of her tenure involved audience data, engagement, development, and marketing. She has a Bachelor of Arts Degree in Business Management and a Master’s Degree in Management/Organizational Development from the College of St. Scholastica in Duluth, Minnesota.
In her role of Vice President, Ronda leads Audience Development and Marketing efforts across IRONMARKETS’ portfolio of B2B media brands. Serving as a centralized resource to champion audience growth across all channels with a particular focus on identifying anonymous website traffic and growing behavioral audience data. She helps both teams in identifying insights, trends and leveraging compelling content to help create new data products to grow audiences and revenue streams while transitioning into a digitally focused media organization. Hughes is responsible for overseeing brand, partner/advertiser, and corporate communications using multi-platform marketing programs, and finding ways to enhance exposure to promote the company’s brands and events while covering a diverse portfolio of construction, landscape, supply chain, manufacturers, and marketing brands.
Ronda loves to travel across the U.S. and Europe! Camping, hosting parties for all her friends and family, golfing, cooking, baking, and interior design are all fun hobbies for her!