ACBM Transforms into the Only Full Sales Consultancy in the Market to Complete the IAB Certification for Digital Media Sales Professionals

Under the leadership of Ron Spink, chief executive officer, AC Business Media (ACBM) has enhanced its sales team’s knowledge around understanding the digital ecosystem, recognizing clients’ marketing objectives, and providing impactful solutions by becoming the only full sales consultancy in the market that has undergone the IAB Certification for Digital Media Sales Professionals (DMSC).

ACBM transforms into the only full sales consultancy in the market to complete the IAB Certification for Digital Media Sales Professionals.

DMSC is the highest industry credential for digital media sales professionals. Individuals who earn the certification have demonstrated their knowledge and competency in the content areas outlined in the DMSC Exam Blueprint, and are dedicated to upholding high standards of ethical and professional practice in the industry. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DMSC designation.

Our team of talented sales professionals emulate the certification’s requirements to produce consultative, critical thinking marketing professionals that can be tasked with driving revenue by selling digital advertising.

Our team — already versed in the markets we serve — has a fundamental understanding of these four areas covered in the exam: Comprehending the Digital Advertising Ecosystem, Selling Digital Advertising Solutions, Managing Digital Advertising Campaigns, and Evaluating Performance.

ACBM is eager to implement their additional expertise in providing our clients with a full scale approach through our transformative products: ENTENT Lead Generation, EXTEND Connected Content, DIRECT ENTENT, and more — powered by ENTENTION Data Insights, the integrated first-party audience database with nearly three million profiled decision makers.

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About AC Business Media
As one of America’s top business-to-business media companies, AC Business Media reaches millions of professionals annually and leads the way in providing targeted content to top decision-makers and organizations. With a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics, and supply chain markets, AC Business Media delivers relevant, cutting-edge content through its industry-leading digital properties, trade shows, videos, magazines, webinars, and newsletters. It also provides advertisers with the analytics, data, and ability to reach their target audience.