The Flagship Brand of Heavy Construction

Equipment Today provides independent, insightful content about equipment best practices − including selection, application and maintenance − and options to acquire and manage assets. We give the latest equipment offerings, technologies, and business advice to boost productivity and enhance profitability on the jobsite.

WHO WE REACH: highway/heavy construction and general building construction professionals interested in optimizing their ROI on construction equipment. More specifically, contractors in commercial and residential projects; contractors in electrical, demolition, mechanical and masonry/stonework; construction material producers and utility/power co-ops; and distributors and dealers of construction equipment, materials, and supplies


By leveraging our audience, advertisers can not only drive brand awareness but incorporate multiple tactics towards a marketing goal. And beyond the website, a diverse assortment of digital products are offered to meet an advertiser’s marketing objectives.


Each of our publication products has a targeted subscriber list based on the applicable brand and/or subject matter that’s curated from the most relevant content from our website, email efforts, newsletters, print publications, etc.

Premium Content

Our premium content covers the latest products, trends and business strategies that help professionals in the industry with their craft to help grow their skills and businesses. All our premium content is housed right on our website free for anyone to download.


(800) 538-5544


201 N Main Street
Fort Atkinson, WI 53538

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